The Sound of Draft Kings Network

Sonic Lens Agency created a sonic identity system for the new DraftKings Network, encompassing Sports, Betting, Tech, NFTs, Investing, Entrepreneurs, Gaming and Crypto. The sound and design teams worked in close collaboration to create a modular sonic and visual identity system, which was integrated across hundreds of audiovisual assets. Notable firsts include using a DJ technique to tell the brand story through a flexible mnemonic formula, as well as infusing electricity throughout the brand sound. 83% of customers perceived the sonic identity to be unique.