The Singularity BTS

Squarespace is a website that makes websites. In its 2023 Super Bowl commercial, this realisation sends Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers The Singularity. The behind-the-scenes teaser that introduced the campaign played with the idea of multiple actors seemingly needed to make the main commercial, by showing them chatting, goofing around, and filling the time in between shots.