The Other Prostate Check

12,000 men every year in the UK die from a treatable illness. Prostate cancer. One of the main reasons is that men often avoid the test, thinking it involves a finger up their backside. But it doesn’t anymore. There’s an alternative – a simple blood test taken from the arm. Knowing this can be the difference between life and death and Prost8 wanted to make as many men aware as possible. So, for Prostate Cancer Awareness Month, we showed the misconception in a visual way, encouraging men to see prostate tests differently.