The One Exhibition

To introduce thew new Leica M11 to the Brazilian market and start pre orders of the new camera, we created an exhibition that showcased the power of the new Leica M11 60MP sensor. Using one single photo, we cropped the image into 32 individual unretouched images. The exhibition was held at the Wickbold gallery and was also made into give away prints and a book. During the event, all 40 M11 available for pre-order were sold.