The Most Normal Shoot

As a man, to be featured in the media or in advertising, you must be either famous, handsome, strong or powerful. Celio, a brand that dresses millions of everyday men each year, decided to pay a tribute to them: this invisible majority that’s never represented. To prove no one wears our collections better than those normal men, we went directly on Google Street View. We literally found thousands of men casually wearing Celio’s collections in the streets of France. All we had to do was to turn the screenshots of their ordinary outfits, into our most extraordinary campaign.