The Last Barf Bag

Dramamine, America’s #1 anti-nausea brand, is so effective at preventing nausea that it ended the need for barf bags. We wondered: What if we reminded the world how effective Dramamine is by saying goodbye to the industry we are accidentally killing? So we set out to pay tribute to barf bags everywhere with The Last Barf Bag, a campaign built around giving them a grand farewell. We launched with a documentary exploring the barf bag universe, which premiered at a museum exhibit. We also developed an e-commerce platform selling redesigned, repurposed bags for everything but barf.