The IKEA Human Catalogue

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The IKEA Human Catalogue

An IKEA catalogue launch is not the most exciting event. So to generate excitement, the brand invited world-record holding memory athlete Yanjaa to memorise the 2018 edition in its entirety. Her challenge travelled to 127 countries earning $5.7 million in free media. On 6th Sep 2017, she was tested in front of a live audience on Facebook.


D&AD pencils

  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

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