The Glitch

Alzheimer’s effects have been described as 'glitches' in the patient’s brain. It’s a disease for which no cure exists yet, but research may find one. To raise donations for the cause, Alzheimer Forschung Initiative and BBDO partnered up with neuroscientists to create a film based on patients’ and relatives’ real-life experiences. It combines 'datamoshing' editing effects with a first-person perspective, putting the viewer in the patient's shoes and letting them experience a life with Alzheimer's that gets more confusing and unsettling with every glitched moment that passes.