The Gentleman's Wager

To elevate Johnnie Walker from a premium whisky to a modern luxury brand, Anomaly New York created a short film starring Jude Law and Giancarlo Giannini. The film reflects the changing face of luxury, increasingly defined through experiences. The Gentleman's Wager tells the story of two men, who despite having it all, use a wager for a boat as an excuse to experience new things, from learning the piano to putting on a show in the world's oldest surviving music hall.