The Game Before the Game

Before the goals, before the glory, there is a game. This piece shares the prematch rituals of football players, fans and celebrities around the world, as they silence all doubts, distractions and fears in preparation for victory. Every player's rituals are authentic, as is the role that Beats headphones have come to play in their preparation. The five-minute film stars some of the world's greatest players, from Neymar Jr and Cesc Fabregas to Bastian Schweinsteiger and Bacary Sagna, as well as some of the world's biggest celebrity football fans, like LeBron James, Serena Williams and Nicki Minaj.