The Evergreen Stoop

LEGO Botanicals lacked a stage for its indoor-focused builds. Recognizing NYC brownstones as cultural landmarks and reacting to @stoopandthecity creations, we transformed Kristi Hemric’s iconic stoop into an out of home installation. This collaboration saw brick-built blooms take over her doorstep and social media accounts across various occasions. By leveraging her creative outlet, we built participation, turning passersby into our amplification strategy. Beyond a product display, the stoop became a new placement to refresh occasions and keep the community engaged season after season.