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The Boys

The Boys

Bonds, the biggest underwear brand in Australia, wanted men to start talking and thinking about their undies...


Awards

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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Details

Credits

  • Client
    • Pacific Brands underwear group Australia/ Bonds