The Am Dash

For generations, writers like Dickens, Dickinson, Kerouac and Rooney have used the em dash to hop between thoughts. But it's been so widely adopted by AI-generated text that even when used by human hands, it begs the question: was this actually written or apathetically prompted? Inspired by Descartes’ belief that thinking makes us human, the am dash is a new weapon in the battle for the soul of writing: a new punctuation mark that serves as a symbol of real human wordsmithery. Available via two tailored typefaces: Times New Human and Areal, to download and use alongside your custom fonts.