BBH - Hegarty

For the first time in 44 years, BBH has rebranded. Built to express the power of difference in an age of agency consolidation and AI sameness, the identity sharpens BBH’s most iconic assets and turns its Zag philosophy into living design. A flexible 3D Zag system, three bespoke open source typefaces—BBH Bartle, Bogle and Hegarty—and a bold new motion language bring attitude, craft and rebellion back to the forefront. The result is an identity that feels unmistakably BBH.