BBH - Hegarty

BBH is defined by its “zagging” ethos, a commitment to difference in a category often dominated by sameness. A bespoke cut within BBH’s new custom type system, Hegarty, distils this “zagging” philosophy into its most expressive form. Defined by a suite of angular, unexpected alternates, it introduces moments of disruption within an otherwise disciplined framework, giving BBH a typographic voice that can pivot from controlled to provocative in an instant.