The Abramovich Method

In June 2021, WeTransfer launched the first ever digital iteration of The Abramović Method: a series of mindfulness exercises cultivated over years of artist’s Marina Abramović’s performance art research. Through a series of new video material commissioned by WePresent, WeTransfer’s digital arts platform, the artist shares her wisdom on cultivating inner strength, concentration and endurance. The interactive online experience was shared with WeTransfer’s 87 million monthly active users during the pandemic when most people had to stay at home. It has been viewed over 130 million times.