Take Care

DocMorris has had a history of controversial headlines as a competitive online pharmacy. So how could it get people to trust a brand, which was considered somewhat impersonal, with their health - during a time of crisis no less? Markenfilm Hamburg did it with a rare emotional Christmas story completely free of product but packed with care. The heartwarming spot follows an elderly man as he embarks on what appears to be a rejuvenating kettlebell routine – only to unveil that he did it all for his granddaughter. Audiences worldwide took the message to heart with over 147m views and global media attention.