Sweat It to Get It

The overconsumption of sugar is a hot topic in America. But the reality is, if you're burning carbs as an athlete, your body needs sugar. Gatorade isn't a casual drink. Gatorade isn't a hangover remedy. It's a sports drink for athletes and athletes only. In this series of hidden camera style spots, a deadpan store clerk refuses to sell Gatorade to customers until they prove they've worked for it. And the only surefire signal that someone has been burning carbs is sweat.