Strike Out Cancer

Strike Out Cancer aims to raise awareness about the importance of self-examination in the fight against breast cancer, and teach a whole nation the simple steps of a self exam – motivating men, friends and family to encourage and remind the women in their lives of the importance of this life-saving practice. Instead of creating a message directed at women, Pages BBDO turned this into a shared responsibility at home, making everyone an active player in the fight against this deadly disease.