SSE 'Neon House'

Solution & Cultural Context: The spot pushes SSE’s initiative to show the wonders of energy in all their manifestations with two orangutans discovering a glowing neon structure. The team pushed the limits of CG animation with this latest project for SSE; crafting the most advanced 100% photoreal version of CG orangutans. Surpassing its predecessors creatively and technically, this spot required a new level of complexity, introducing the photoreal infant orangutan ‘Pixel’ as she interacts with her mother affectionately. Audience: The ad was broadcast nationally in the UK