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Spoon-Friez

Spoon-Friez

Fries with ketchup is one of the most beloved combinations, but after a global research, Heinz found out a surprising fact: 84% of consumers suffer from 'friestration', the frustration of not being able to achieve a decent dollop of ketchup on a single fry. To solve this problem, Heinz created Spoon-Friez: special spoon-shaped fries to enjoy more Heinz.


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  • D&AD WOOD pencil

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D&AD Annual 2026

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