Spooky Streets

Portugal is well-known for its beautiful and charming views. But by night, it's also known by locals for its famously spooky haunted spots. On Halloween, Domino’s Pizza took advantage of this to promote its recent expansion and nationwide delivery. The brand challenged its customers to order pizza to any Spooky Street on Halloween and gave those brave enough to do it an extra pizza as a reward. The simple promotion highlighted that Domino’s Pizza now delivers anywhere - even to the spookiest streets.