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Some Play, Others Glide

Some Play, Others Glide

Some Play, Others Glide reframes performance through control and restraint. Athletes move with effortless precision—measured and exact. Music subverts category norms: rather than driving pace, the track holds it, using a hypnotic minimal rhythm to mirror gliding over pushing. This creates space for breath, texture and detail. A subtle thread runs throughout: an “ice cold” mentality—nodding to Cole Palmer’s signature celebration—capturing a generation defined by composure over intensity. The result is a quieter, more controlled expression of performance.


Awards

  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

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Details

Credits

  • Production Company
    • Academy Films
  • Client
    • Beats by Dre
  • Brand
    • Beats by Dre
  • Advertising Agency
  • Entrant Company
    • THE HOGAN