Skateboarding in Oakland

Following projects in India and Bolivia, Levi's chose to effect positive social change in their own backyard by revitalising a dilapidated skate park in West Oakland. In collaboration with Imprint Projects, Ways & Means shot a short documentary film about young local skaters Lem and Terrell. The idiosyncratic portrait serves as the centrepiece for a range of brand content, photography and advertising material that highlighted Levi's skateboarding collection and raised awareness of its social initiative.