She Built That

Girls have always built culture. Yet, "builder" is still seen as a boy’s role. To change that, the LEGO Group created SHE BUILT THAT - a global platform redefining building as a creative identity girls can claim. We reimagined It’s Like That with Run DMC and our Global Girls Crew, turning it into an anthem and music video celebrating girls across culture. The anthem sparked a global movement: spanning creators, workshops, and BRICK PLAQUES recognizing iconic landmarks built by women. With TIME, we launched the first-ever GIRLS OF THE YEAR, celebrating real girls already building change.