SHAPESHIFT Festival The Human Algorithm

SHAPESHIFT is an international festival in Sofia where technology, science and culture collide. For its 2026 edition, themed The Human Algorithm, the visual identity was built from a single generative source: a QR code – a structure that carries no meaning until a human interacts with it. From that object, everything was derived: pixel grids, bitmap typography framed in machine syntax, and a palette of screen primaries mapped to each festival activity. A design system representing the collision between human and machine.