See You on the Road

“See You on the Road”, is a cinematic rallying cry that flips the lens inward onto the people and processes that make General Motors iconic. Built on a bold musical concept, the film transforms the making of a car into the performance of a song by deconstructing the original stems of Elvis Presley & The Royal Philharmonic Orchestra’s “If I Can Dream” and assigning each to a different GM division. The result is music-driven storytelling where the track doesn’t support the narrative; it is the narrative—a rousing, unifying portrait of GM’s collective craft, scale, collaboration, and ambition.