See It Differently

See It Differently

Britbox created the most complex tribute to film craft. An actress was transported through multiple cinematic genres, entirely in camera. No CGI. No AI. Shot in a single motion-controlled camera move, lasting over 14 hours. One take. No retakes. One frame a second. Each scene utilised the history of cinematic techniques from the early days of cinema to the very latest in-camera techniques. The crew ALL had to be in sync in real time, in front of the camera. Mistakes had to be seen and corrected live, with no room for error.


Awards


Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Entrant Company
    • Uncommon Creative Studio London
  • Advertising Agency
    • Uncommon Creative Studio London
  • Design Agency
    • Uncommon Creative Studio London
  • Production Company
    • Blinkink
  • Client
    • BritBox
  • Brand
    • BritBox