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Second Life Notebooks

Second Life Notebooks

Sri Lanka’s economic crisis left blind students without access to paper. Promate, a stationery brand, realised that for them, a used notebook is as good as new. With a near-zero budget, we launched a campaign to collect used notebooks. The response was overwhelming. More than 101,300 notebooks were collected, exceeding the annual needs of all blind students in Sri Lankan government schools. Excess notebooks are now planned for donation to students in Pakistan, Libya, and South Africa.


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Details

Credits

  • Entrant Company
    • Ogilvy Sri Lanka
  • Brand
    • ProMate
  • Advertising Agency
    • Ogilvy Sri Lanka
  • Design Agency
    • Ogilvy Sri Lanka
  • Production Company
    • Knock Knock Film
    • Boxcutter
  • Client
    • PrintXcel