Scrabble WiFi
Scrabble WiFi
To remind consumers that Scrabble is both educational and fun to play, Ogilvy turned the words it creates into free Wi-Fi time in areas with no connection. Consumers simply logged onto the Scrabble network, created a word and earned WiFi minutes based on their score. Words shared on Facebook doubled their score and time. And over a two-week period, over 6,000 words were played.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Client
- Mattel


