Scaredy Cat

Cat treat brand Temptations wanted to get into popular culture around Halloween, a massive treating occasion. Although cats are a major part of the tropes and culture of Halloween, they weren’t included in the most important part: treating. So adam&eveDDB leveraged the classic Halloween horror film to create a campaign with a twist – the world’s first horror film for cats. The Scaredy Cat campaign was a huge success, driving 163 million earned PR impressions and increasing sales YoY by 15.3%.