Save Someone

The typography used in this design demonstrated the perfect match between donors and recipients who share the same DNA. Using a shared letter from their names, the perfect connection is highlighted. To humanize these very real stories, we used the date of the recipient’s transplant as a URL. Each ad drove to a mobile site that featured beautiful stories told by each recipient and donor. Two sides of the life-saving story. We wanted the typography and the idea of connection to be hero.