Save Our Species

For the first time in Lacoste’s history we initiated a radical change of one of the most iconic logos in the world: the crocodile. The Lacoste crocodile makes way for ten threatened animals in a collection of extremely limited-edition polo shirts. A call to action to bring attention to the global state of biodiversity and animal rights. 1 775 polos were produced: for each species, the number of polo shirts corresponds to the number of animals known to remain in the wild.