Sammakorn NOT Sanpakorn

In Thailand, name confusion is a big common problem. Sammakorn, the housing developer was unlucky that its name is similar to the revenue department. People often confuse Sammakorn with Sanpakorn. People messaged Sammakorn's social media asking about tax filing, even their employees were confused with the tax collector. To address this issue, Sammakorn create self-mocking campaign starting with film asking for sympathy and reminding them that Sammakorn sells houses. And, because name confusion is a common pain, the topic was pushed to social by inviting people to share their experiences.