Sainsbury's - The Big Christmas

Everyone knows the BFG. Many of us have fond childhood memories of one of Roald Dahl’s most beloved characters. But nobody knows him quite like this. For Sainsbury’s 2024 Christmas ad, he took the form of a 24 foot CG giant, big eared, endearing, and friendlier than ever. Animated using a stop-motion, puppet aesthetic, BFG seeks a better Christmas. The enchanting tale wouldn’t be possible without visual effects: not only the character building of BFG himself, but also the compositing of him into shot locations, which are also given a healthy dose of VFX for added winter aesthetic.