România, The Most Beautiful Dental Clinic in the World

By partnering The Romanian Society of Esthetic Dentistry and The Romanian National Association of Travel Agents, endorsed by the Ministry of Tourism, we rebranded Romania as The Most Beautiful Dental Clinic in the World with a platform that reinvents shopping for tourism and dental services, first targeting UK’s NHS dental care shortage.  In a premiere, we managed to bring the two together, changing the way in which people experience tourism and dental services.  While most competitor countries in Europe spend millions to promote the best historical tours, Romania took a different approach.