Robinson Department Store: The Air Drummer

Robinson, Thailand’s top department store has launched its annual ‘Robinson Salesation’ sale, which allows you to choose whichever items you want to discount by just putting stickers on and getting the price off. To encourage Thai people engaging in this campaign, we used the amusing commercial called The Air Drummer. This film reveals the new way to impulse the customers. Instead of buying products for others, we encourage people to buy what they love the most. This is because ‘Everyone has what they wish, but one who has a discount sticker gets what they want’.