Ride

Ride is a new way of sitting.  With the rise of prioritising self-care, work-life balance, and home/office aesthetics, the Ride embodies this new lifestyle. Designer Guy Skerman’s playful concept invites us to explore how we sit and share space. The unique tubular steel frame flexes according to where you sit. Upholstered in a carbon-neutral leather, there is plenty of room for sharing.  The logo is formed from the frame to create an ‘r’. In motion, the mark and registered symbol rotate in unison, creating rhythmic patterns used across the seat base and visual identity.