Relaxation Clause

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Relaxation Clause

Corona has always stood for relaxation and balance, inspiring people to disconnect, to reconnect with themselves. And for the first time in its history, it has decided to sponsor the Olympic Games - the most stressful event for athletes in the world - to change forever what a sponsorship contract means in sports. The Relaxation Clause now includes, as never before, a period of relaxation and rest as an effective contract deliverable. Because we understand that, for a high-performance athlete, rest is an essential part of their evolution.


D&AD pencils


Details

Credits

  • Entrant Company
    • Jogo
  • Brand
    • Corona
  • Advertising Agency
    • Jogo
  • Design Agency
    • Jogo
  • Production Company
    • Primo Filmes
  • Client