POSITANO (YES)

Positano is an Italian bar at the exclusive department store NK in Stockholm. The name originates from the small lemon-cultivating village by the Amalfi Coast, that is said to be both the happiest and weirdest place on earth. In addition to that, the name includes the letters P-O-S-I-T which make up the start of the word positive. Unfortunately the name also includes a negation, the last two letters spell N-O. Hence adding a compensating (YES). The rest of the identity is all about lemons and craftsmanship, just like the menu itself.