Play The Dew: Fighter

While brands often go to extreme lengths and spend billions to put their name in gaming, not many can claim to have been part of every video game since the beginning—except Mountain Dew. When gaming becomes more intense, gamers verbalize their own sound effects and one of the most common sounds used is ‘DEW!’—Mountain Dew’s global nickname. PLAY THE DEW: FIGHTER is an action-packed radio ad that simulates a Versus Fighting game scenario where ALL sound effects (from the flight sequence to the gaming UI) are replaced with voice recordings of the word ‘DEW'.