In South Africa, people's homes in underprivileged communities are being demolished by local governments because they're unapproved by the council. Legislation states that approval is only granted if planned by a registered professional – a cost far out of reach for poorer communities, who typically have to build homes themselves. AfriSam's press ads were turned into architectural plans for low-cost homes, which can be physically submitted for council approval and built by a builder – legally. The ads had a real-world utility that helps build a nation by helping a nation build.