OutHorse Your Email

Now that we can work from anywhere, email follows us everywhere. Even on vacation. Visit Iceland devised a perfectly logical solution to this modern problem. OutHorse Your Email is a revolutionary service where Icelandic horses write real out-of-office email replies by walking on a giant keyboard. It allowed travellers to book vacations to Iceland to relax, knowing very professional horses would reply to inconsiderate coworkers with messages like nonsensical messages. It led to a 16.8% increase in travel intent – and not one boss could tell the difference.