Orelsan’s Rap Journey

Never Show This to Anyone is a documentary aired by Prime Video about the success story of Orelsan, one of the most famous French rappers. It recounts the intimate journey of the artist from his days struggling in the countryside to his national fame. To launch it, all of the billboards were bought between Orelsan's hometown in Normandy and Paris, which together created a 245 kilometre open air exhibition of intimate photos and anecdotes about Orelsan's life. The campaign gave a taste of the documentary, which became a national phenomenon and Prime Video's number one show in France.