Orders of Sacrifice

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Orders of Sacrifice

While history often teaches people about the famous battles, they are rarely told about the daily sacrifices made by veterans. HomeEquity Bank launched Orders of Sacrifice, a historically accurate recreation of World War II field rations, which was made available on the popular food delivery app, DoorDash. Across Canada, people experienced how WWII soldiers ate, helping a new generation to understand the hardships of the past and driving awareness and donations.


D&AD pencils

  • D&AD GRAPHITE pencil

Details

Credits


What did the judges have to say?

D&AD Jury

This piece of work combines history with the use of new media and new tools. Incredibly beautiful workmanship, great idea, very real and captivating.

  • Małgorzata Miaskiewicz

  • Head of eCommerce Design

  • Molecular BBDO