ONE – WhatsApp New Year’s Campaign

Video placeholder image

ONE – WhatsApp New Year’s Campaign

At the centre of WhatsApp’s New Years Eve campaign was a three-minute film that stopped time. It tells the story of an entire love affair that takes place during the ten-second countdown to the New Year. Full of punch and attention to detail, the director drew extraordinary performances from the actors, artfully combining Oscar-winning camerawork with an emotional soundtrack. Ultimately, this sensitive work turned a simple countdown into a rich narrative about love, loss, and reunion.


D&AD pencils

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits


What did the judges have to say?

D&AD Jury

Felt relevant and transformative at the same time.

  • Motheo Moeng

  • Cinematographer

  • Exposure Crew