O.N.E- Hope Couture

Homelessness among veterans is a big issue. To raise awareness of the problem, Óglaigh Náisiúnta na hÉireann (ONE) took something familiar to soldiers and transformed it entirely. Hope Couture is a line of camouflage streetwear inspired by the unforgiving streets of Ireland. Together with Ireland’s top streetwear designer, Droga5 Dublin created three unique patterns drawing inspiration from real locations where homeless veterans have slept. The innovative project created a new way of collecting donations by designing modern digital camouflage patterns around QR codes, making donating accessible to anyone with a smartphone.