Obsession

Obsession turned the Usyk Fury rematch into a cinematic spectacle, making their rivalry inescapable. Instead of a typical promo, the film imagined a world where they saw and heard each other everywhere, blurring hallucination and reality using AI face replacement, CGI, and surreal VFX. A haunting adaptation of Kylie Minogue’s Can’t Get You Out of My Head, reinforced their obsession. Designed for social virality, it dominated X, Instagram, TikTok, and YouTube, amassing 4.2B impressions across 96 countries. Obsession made the fight unmissable, proving sports marketing can be pure entertainment.