NU:KUJU

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NU:KUJU

Punctuation marks in the landscape visualize nature's whispers NU:KUJU redefines the experience of a vast ranch in Aso-Kuju National Park. We designed signage not for mere "guidance," but as devices to sharpen the five senses. Iron rod signs, recognizable from all 360 degrees act as faint lighthouses for wanderers on the pathless terrain. Furthermore, tiny signs hidden in various places across the site, such as among flora or by ponds, create a poetic experience as if nature itself is speaking, inviting visitors to actively explore.


Awards

  • D&AD WOOD pencil

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Details

Credits

  • Entrant Company
    • SunAd
  • Design Agency
    • SunAd
  • Production Company
    • SunAd
  • Client
    • Kuju Yamanami Farm
  • Brand
    • NU:KUJU