Nothing Fills a Hole Like Pot Noodle

Pot Noodle is a British icon. Eaten by a third of all Brits, it’s a staple of quick lunches and university late-night snacking. But what about the other two thirds? People dismiss Pot Noodle as a quick snack, rather than a satisfying, substantial meal. We needed to show the unenlightened that Pot Noodle is the superior way to fill their stomachs. Hot, tasty and ridiculously satisfying noodles ready in just 4 minutes. What could be better? To demonstrate Pot Noodle’s ability to fill a hole (or satisfy hunger) we fill holes. Lots of holes. Of all shapes and sizes.