Noise

The Times and Sunday Times are iconic titles which share a name but operate as separate entities – this campaign was the first time they communicated as one seven-day proposition. Both publications enjoy high awareness, but are part of a highly competitive category. We wanted to distil the shared DNA of the two titles to make them feel unmissable in our audience’s daily quest to keep moving forward, armed with all the information and insight they need to thrive at work and play.